Amy Saviñon from PaperTales isn’t just one of the best destination wedding stationery designers on our radar right now. She is also extremely pleasant, kind, talented, and continues to create designs that captivate and inspire. Read our intimate interview with Amy below to find out more about her amazing personality, her brand PaperTales, and how she has and continues to get booked from destination wedding couples from all around the world.
1. Tell us a little bit about yourself and your company.
My name is Amy, and I have been a professional Graphic Designer for over 10 years. I have worked in various industries in the realm of advertising and visual communications, and have held some pretty rad “titles” in the corporate world. I love complex phrases, intricate patterns, and difficult concepts, but will always construct simple effective solutions to each problem I encounter.
I started PaperTales simply as a creative outlook outside of corporate branding, but I was immediately attracted to the Destination Wedding industry. By referral only, PaperTales rapidly grew from a little hobby to a fully Custom Crafted Stationery Business. PaperTales is dedicated in creating high quality designs that are as unique to the customer as the event they are celebrating.
2. What do you enjoy the most about being a wedding stationery designer?
I love the journey. Many times my brides will come to me in the early stages of planning, where we will begin defining the vision for the entire stationery suite. I’ve begun working with brides as early as two years out from the wedding date. During that time, with countless emails, message exchanges and late-night hours crafting the perfect design, you truly do get to know someone on a personal level.
I am heavily dedicated to my clients to make sure the design is authentic to the couple and a reflection of their love and personal style. Being apart of the beginning stages to seeing the wedding videos, and even creating Baby Shower Invitations for the once newly engaged couple is such an amazing journey.
3. What inspires your incredible designs?
Wedding tends are changing constantly, so I can honestly admit to spending just as much time creating vision boards and stalking Instagram as any Bride to be! I’m constantly looking at new trends and learning how to incorporate them into my client’s vision. I’m inspired by everything around me, whether it is a color combination I see through nature, or font treatment from an Interior Design or Fashion Magazine, I keep a mental “Morgue File” (a fancy term I learned in private design school) of inspiration I find in everyday life.
4. What is your favourite part of creating beautiful wedding stationery for couples?
Just as any good Graphic Design is of crucial importance to any business, professionally designed Wedding Stationery helps leave a long-lasting impression for the couple’s special day. Since design school, I have been obsessed with paper! The type of stock you choose can drastically change any design. I love experimenting with different textures, colors and weights to help exude the theme of the event to come.
5. What is the most challenging part of being a wedding stationery designer?
The most challenging part of being a wedding stationery designer is time. When my booking turnaround can be as far out as 8-weeks for new orders during Wedding Season, it can be difficult to accommodate every request that comes in. I make sure to keep my current turnaround times up to date on my shop site and social media to announce longer timeframes.
6. What was the most unique request that you ever received from a bride for her wedding day?
One of the most unique requests I’ve had, which is still one of my favourite suites of all time – was a request for a 7” Vinyl Record Wedding Invitation Suite. My bride came to me explaining how her and her future hubby were huge music fans and envisioned their Invitations as actual vinyl records.
This gorgeous suite incorporated a custom record sleeve which was designed as the Formal Invitation but doubled as a pocket to hold the vinyl record and RSVP Card. This suite was so unique and while keeping her vintage wedding style, we incorporate the chalkboard look without losing the music vibe.
7. Do you have any exciting projects coming up this year?
I’ve recently been commissioned for a wedding being held in Mammoth Lakes, California. Although it is still under the category of a Destination Wedding, the mountain vibe is a unique alternative to a tropical getaway. Breathtaking views and an outdoorsy feel was the inspiration for this suite. The suite incorporates a mountain monogram and loose brush lettering throughout, paired with straw kraft envelopes and a vintage backdrop of the lake.
8. How can brides get in touch with you to book your services for their wedding day?
The best way to get in touch with me is through email. I’m active on multiple social media platforms as well, however email is the best! email@example.com
9. Do you have any recommendations for brides when they are looking for their dream wedding stationery designer?
The best advice I can give is to do your research! If you are having a difficult time expressing your vision, that’s ok! A great designer will be able to help you nail down the style that attracts you for your own personal branding.